Thursday 30 June 2011

Five Fashion Bloggers To Follow

Follow the fashion brick road with us, these are five of our fav fashion blogs at-the-moment. We don't proclaim these to be the best of-all-time but the ones we can't get enough of.

C'mon as our final fashion post from 31stHQ - follow, follow, follow, follow, follow the fashion brick road. AND bring your red pumps and doggie too.

Susie Bubble
Supa-cute, effortless and humble. We heart the way she can pull of virtually any colour, style, shoe and that top knot-do (very envious!)













































Young Fat & Fabulous
True! Hats off to Gabi who shows us that fashion transcends any size - work what you got like Salt n' Pepper, PUSH IT the sky's no limit.























On the Streets of Sydney
Finally, a blog on what's happening in Sydney with no pretentiousness. Following her success as Fashion Director of Melbourne Street Style, Fashion Hayley launched On the SOS last year with overwhelming success with a huge number of hits from day ONE. Although young, it's one to watch.












































Garance Dore
The French know best. Yep. Garance is the other half of The Satorialist but shows us she's got style, a great eye, as well as showcasing her gorgeous illustrations. We want her writing as a font. Please. Pretty-please someone?!




















Jac & Jil
Outta this world amazing, Tommy Ton knows how to shoot a gem within a crowd. This fashion street photographer captures the THAT moment, he's my fav fashion street blogger - there's something about the crop, composition and motionless time that sucks us in.





















We hope you've enjoyed this JAM-PACKKKED 31st Fashion Week.
Until next week, tune in via our facebook or you can tweet with us.

Wednesday 29 June 2011

Style Rookie

Have ya heard of Tavi? Non, no.

Well, it's a name you need to remember.

This now 14 year old is part of the famous fashion blogger pack. She gets seated front row at Prada, gets to hang out with the cool Alexander Wang, and styles it like she's VOGUE editor Anna Wintour. You think 14 is young. Tavi actually started blogging at the age of 11 - sheesh, are you for real?! 

She's attended couture shows, posed for fashion covers, covered New York Fashion Week for Fashion TV, been flown to Paris to see a John Galliano show... all in the name of F.A.S.H.I.O.N AND as a tween fashion blogger.

We find the blog hard to follow - but see the fascination with this wonderkid. She's got her own style and definitely mixing it up. Our question is - will she withstand the nature of fashion, one day you're in, the next your out. Only time will tell.

We are envious of her Wiki page.
Want. Must. Have.
Check out Tavi's blog here.

PS - We are now on Facebook, like us here OR if tweeting is your thing follow us here





Monday 27 June 2011

New kids on the block: Shine By Three

This young blogger has got it all. Great style mixed with an eye for detail.

We only started reading the blog a little while ago. This gorgesous Gen Y-er, uni student studying law, and trained ballerina turned fashion blogger slash fashion photographer slash fashion designer has a bright future ahead whatever path she dances down.

With a designer collaboration on the cards, having attended and documented RAFW and shot the Dita Lookbook (eyewear that's nerdy chic). Margaret is tres cool, tres talented and mixing with fashion royalty already. Tune in to Shine By Three, and join the fashion pack.

PS - We are now on Facebook, like us here OR if tweeting is your thing follow us here









Sunday 26 June 2011

31stsecond Fashion Week

We hereby dub this week 31stsecond Fashion Week. In honour of a few of our fashion clientele, that we absolutely love working with on; their seasonal lookbooks, instore signage, point of sale, websites, email marketing and the list goes on. But, what we love most is seeing the latest trends before everyone else and doing a bit of "pre-season" shopping too.

Doing a lot of lookbooks each year we collect, trawl and store a heap of treatments, graphic ideas that we can mish mash or utilise for our clients. Here are some of our favourites from this year.

Get ready as always in fashion, it's fast, furious and you've gotta move with the pack or you'll end up in the back row *major eeeek*.

PS - We are now on Facebook, like us here OR if tweeting is your thing follow us here







Thursday 23 June 2011

Happy Friday!

It's been a BIG week! There's been a lot of design talk so we thought we'd be a bit light-hearted and humorous - give you something to smile about before the weekend arrives.









Tuesday 21 June 2011

Branding Trends: #5 Clever Finishes

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TREND #5 CLEVER FINISHES
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When someone gives you a business and you go oooh ahhh, then you know you've come across a good one. It's done everything it needs to do - give a great first impression and imprinted their brand into your mind - JOB DONE!

Years ago, it would have been too costly to get special finishes onto your business card, stationary or packaging. But with more affordable printers popping up, the improvement of digital printing, specialty small-scale printers and off-shore printing add in a soaring Aussie dollar this is making finishes cheaper and more accessible for clients.

We are in love with the black foil on black card, coloured edging, blind hand embossing and overprinting.









Sunday 19 June 2011

Branding Trends: #4 Variety

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TREND #2 VARIETY

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Brands must be able to reach out to their target audience and a simple logo just doesn't cut it these days. You need to have a strong personality, strong point of view. And a point of difference to cut through to your audience and rush past those pesky competitors.

With so much communication out there your audience is overwhelmed with so much, well... stuff. What they do remember is something funny, a certain colour, something innovative or clever, the way something is packaged. Create a suite of brand elements that work together to make your brand visually attractive and highly recognisable.

Go beyond that brand logo and you'll get a brand that really sings.