Inspiration: Spring Fling

Some Font Foray

As design geeks, we often hunt down the newest fonts and use them on new briefs, aahhhh-haaaa - just so that we can buy THAT font and ADD it to the collection. With the other two-thousand or so that we have anyway...

I know, you're thinking,
"why on earth do you need another font, when you have so many?".
The answer,
"they're sooo pretty and we're sick of the fonts we have on file."

Yep, sometimes we just get them cause they are hell nice. Well, these are the ones I've got my eye on. Maybe the monthly budget will suffice and I can wedge these font puppies in.

*ka-ching*
*ka-ching*
*ka-ching*

Bike Bandits

We'll Rach and I aren't this good on a bike. BUT we do TRY!

How cramazing is this guy, Danny Macaskill... we are now trying to learn some tricks in time to bust them out as a partay trick Saturday - here's hopin'. For all our email followers click here.

Bluejuice Spring & Summer are on the way!

We're excited and we know you are too. Whilst putting together the latest Bluejuice Spring/Summer 2012 campaign at 31stHQ it reminded us of the season just around the corner. Daylight savings, day dresses, thongs from day to night and lazy Sundays at the beach... getting us seriously in the mood for all things hot, short and brightly coloured.

The clothes and colour palette has US excited, to see more head over to the Bluejuice online store to pick up some of these beauties or instore nationally at all Myer stores.

Meanwhile, you can just enjoy some of our latest work - hot of the press!

The story of a peanut butter cake

This video made me really teary. It's a reminder that after our loved ones go it's these everyday things that live on in their memory. Along with a beautifully shot and produced video dedication, it also shows how social media for can be used for the good not evil (spammers that have been overly active in the last 2 weeks - bugger off! Report these via DM to @spam).

For our email subscribers click here.

POP UP ENVY

M.A.S.S.I.V.E jealously over the Black Coffee pop up shop in Melbourne. All the underground stuff happens there, Sydney could we catch up a little?! All I gotta say is we're mightly jealous and would have had many a coffee there whilst it was open. Props. Tre Cool. See more shots here.

Arnotts Limited Edition Bikkie Tin

This is the job we have been itchin' to tell you about. We'll cut to the chase.

Our brief was to design the tin for Arnotts Limited Edition Bikkie Tin that would be sold exclusively through Woolworths. We presented 3 concepts; all illustrated by the 31st team!

1. The Australian Tea Party
A take on tea and bikkies the ultimate combo anytime-of-day
2. Modern Classics
Your most loved Arnotts bikkies illustrated into a repeat pattern,
3. Australian Flora and Fauna
Celebrating aussie icons and Arnotts bikkies

When we present concepts, we cross our fingers and toes hoping the client loves ONE! BUT, in this case, they LOVED ALL THREE. AND, all three have been produced. WTF?!

We are extremely proud of these and hope you like them too. Oh, and did we mention we created the Belly Band and complete POS campaign too - double down S.C.O.R.E!

 

My favourite things in August

Geez louise, this year is tickin' along and we can't believe we are seeing snippets of summer and trekking full force right through to Christmas.

This month we've been lovin...

1. Tokyo Bike
The newest edition to the 31stsecond office, she's light, fast and a city commuter bike that has the strength to go from suburb-to-suburb. Straight out of Japan, these Japs sure-do know how to make good gadgets. Jadore.

2. Barbeques and Beetroot sausages
Rach and Libs were all over this like-white-on-rice. We hoovered these pork and beetroot sausages quicker than you can schazam that song. Pick them up at Dulwich Hill Gourmet Butchers, and a little word of warning - locals know these puppies sell out by midday so chopity-chop! Check them out here.

3. Feast Magazine
SBS's newest edition to their successful foodie empire. The velvety cover got me in, great graphics and no-nonsense styling totally had us by page 3. With lots more than just recipes - this mag - takes you through butchery how-to's and SBS's signature 6 billion stories and counting philosophy focusing on how food enhances story telling and is a cultural enhancer. Check the mag out here.

  

Well, I'll have a gin and tonic please

It's been a hectic two weeks and we've been pumpin' out some killer work. Today we had a MTB. You know - a moment-to-breathe. We had a chance to take 5, have a cup o' tea and look at some of the work we've completed in the last three weeks.

We were asked to create some on-premise point of sale for Bombay Sapphire - to promote their drink of the month, The Collins. The piece we love the most is the interactive coaster which the audience can draw on which fits in with their marketing campaign too "Infuse your Imagination" - hello innovation!

Very swanky-lookin' if we do say so ourselves... and we'll have three Collins please. Extra shot, extra cold lemon. Yuuuum!

REMEMBER TO DRINK RESPONSIBLY

Paper Artist: Stuart McLachlan

WOW-Weeeeeee, this guy is a fan-bloody-tastic paper artist. Seriously, he's work is intricate, perfectly executed and absolutely divine. Enough from us. You be the judge.

For more about Stuart McLachlan visit his site here.
In the meantime, look and dream up a project we can use him on!