To win or not to win

Well we weren't winners at the Adnews Awards last week, but we are definitely grinners - check out all the photos over on our facebook page. Go on - get on over there and have a giggle.

We've been keepin' an eye on lotsa great campaigns, promotions and activations happening around Australia. This one is still running so get amongst it and check it out. This beauty is at the top of our list as it combines our love of food and unlimited eating.

Do you want to win a years worth of Burritos? Well, this announcement doesn't make it a big deal of it BUT hello, we'd go arriba arriba over mean mexican meal AND for a whole entire YEAR? Hells yeh. Just make a food purchase at any Mad Mex Store by 22nd March to be in the running - scha-weet deal.

Sydney's Night Life get a well deserved boost

After small bars this is positively the best thing to happen in Sydney in a long time. We are tres excited! Bring on the food trucks and a late night eating option that doesn't involve those kebabs?!

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What type of consumer are you?

Conservative, smart shopper, bargain hunter, bulk buyer, convenience, frivolous - which one are you? Our directors took to the Unilever halls to find the answer to this question - something we ask ourselves each time we start a new brief.

Thankfully, we think they have cracked it.

It's the small gadgets in life

It is about the small things in life. Can it get any better than this little USB Clap Camera?
 
Tiny USB + 2 Megapixels + SD card built in = Genius!

Imagine snapping away then opening the cap and downloading these snaps by pluging the USB into your computer?! The only downside, the quality, sadly 2 megapixels is teeny-tiny and our digital photography expectations are so high these days. But applause for a clever little package. 

Coffee Anyone?

All of us are mad coffee caffeine addicts. We debate where our last best cup was, which flavour of the nespresso we like best - then do you want it long, short, double. Well, you know the lingo. We love this vid by Monocle which outlines the worldwide team behind the coffee craze.


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It's only February and all of us at 31STHQ can't believe what a year it has been already. In case you didn't know we have been;

Selected as 1 or 4 finalists for  'Emerging Agency of the Year' in the Adnews Awards

Been recently published in Adnews and Mumbrella for our work on Impulse Love Story campaign, a through the line campaign consisting of instore point of sale, Priceline promotion and a sampling component complete with roving mini in Brisbane, Sydney and Melbourne - spreading the love story. Look out for this on the streets!

And we celebrated two birthdays this month, happy birthday Rachael & Vaughan, you both are looking hawt for thirty!

Wowzers!

Collect Magazine

Have you seen this little mag at your local Magnation? If not, it's worth having a little sneak peak as these niche publications compete with all the other mega-mags and need more attention. Love this behind the scenes video, makes you appreciate how much work goes into publishing.

COLLECT MAGAZINE from FILMTRAITS on Vimeo.
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Clever Little Cards

We swooned as soon as we saw these little beauties gorgeously letterpressed by the uber talented The Hungry Workshop in Melbourne. We bow our heads for taking letterpress out of the classic era of floral motifs, serif fonts and normal colours. Instead embracing fluoro, bold stripes and a little Australian iconography. Too cool. Buy these little beauties here.

Some Shameless Self Promotion

Along with all the other briefs currently in the studio we also managed to 'fit in' and produce a book for the Adnews 'Emerging Agency of the Year' award. Here's a sneak peak of what put together for our submission. Because it has been manic busy at 31STHQ we totally forgot about this submission until we received an email last week saying that...

31st Second was selected as one of four finalists for the 'Emerging Agency of the Year' award - woohoo! 

It's pretty impressive the growth we've had over the last 2 years. Here's to more good news at the awards dinner. Wish us luck! In the meantime, head over to our facebook page for more updates.

The (very swanky) Roosevelt

I was extremely lucky to be invited to try the new "5 Course Cocktail Degustation" at The Roosevelt. Tension was high as this was the owners (Sven and Graham) true test as friends judged their latest venture. 

We were not let down. I will not give anything away as the theatre is of the utmost importance. I will say that it was A.M.A.Z.I.N.G.


You must add this venue to your list. Get in quick so you can be one of the first to experience the very best.

Potato Talk

Who knew the humble potato could be so complicated. Our resident 'pom' aka Shell Bell has a thing about the potato and it's many forms. Let's just say we 'Aussies' are on the same platform whilst the 'Poms' make things a little more complicated.

AUSSIES "Chips" vs POMS "Crisps"
Wikipedia says it's technically "potato chips"
AUSSIE 1 POMS 0