Thursday 19 April 2012

Identity love: Icon Face

Hello, graphic identity.
Oh how this makes us swoon.
Black and white with pops of colour, overlay, geometric, bold, eyecatching.
Total 'oh yeah!'.













Monday 16 April 2012

Social Media Moves On From Words

Social media is moving into more visual forms. The rise of pinterest and the heavily used Instagram are two of the most used 'visual social media'.

Why? It's simple. Taking pictures is easy, everyone gets to be the 'photographer' with the help of iphones & smartphones and we can take a snap at any time and at any place. Better still language is no barrier. We are able to capture, share and then create conversations via these visual social media platforms.

If you need a daily challenge (and there's no prize involved) just the feeling of accomplishment get involved in the photo a day challenge put together by blogger Fat Mum Slim. Just use the list as inspiration and definitely have a heap of fun - if you miss a day - don't fret just move on!

No rules, the skies the limit just remember to hashtag #photoadayapril. The list is below and see some of the photos already added to this month's challenge. So are you gonna join get on this bandwagon?







Thursday 12 April 2012

The collection

We love seeing a brand in it's entirity. Makes you realise that there's so much more than just a logo. This beauty for "The Collection" was created by Mind Design over in the UK. It made us seriously swoon.

The Collection is a restaurant, cultural event and retail space created in collaboration with Tom Dixon. How awesome is it and the identity design?!












Tuesday 10 April 2012

Do you Pinterest?

It's the latest craze, we've hopped on board. Stuff all the paper sticking, stapling, scissor cutting - pinterest makes it easy to virtually create moodboards for things like home ideas to the ever popular wedding inspiration boards. But for us, we're using it as a tool to find design inspiration. Follow us on pinterest here.

In the meantime, this pinning craze has also been used for marketing promotions and brand enhancement. Two recent campaigns that have utilised Pinterest are Kotex and Kikki K.

Kikki K teamed up with Loreal Melbourne Fashion Festival (LMFF) and asked pinners to create a digital fashion inspiration board using pinterest, inspired by Kikki K's new seasion collections for a chance to win; tickets to LMFF, a funkis prize pack & Kikki K's new collection. In order to be in the running to win and also to judge all the pinterest boards, the pinners had to submit their board onto Kikki K's facebook page.

Such an innovative campaign, that got users interacting n' getting inspired by current brand collection but also linking a primarily stationary based brand to a wider fashion audience. Clever stuff!



































Next on the Pinterest boat, but more of an international campaign - is this well researched and genius campaign by Kotex. It gathered big numbers in terms of interactions between consumers and saw its online profile skyrocket simply by pinning. See the whole thing come to life in the video below.

For all our lovely email subscribers click here to view the video.

Wednesday 4 April 2012

March Madness at 31STHQ

March already?! Geez, this year has run away from us. We've been heads down, go, go, go with a heap of new work completed, a H.U.G.E. move to a new office space (if you haven't heard already) and after months of artworking, organising and uniform-finding our B.I.G campaign for Impulse Love Story went live. Wow-wee it's been great to see all the hard work, sweat finally come into fruition.

Check out the whole March Newsletter here & in the meantime take a peak at our campaign for Impulse Love Story too below.

For our lovely email subscribers simply click here.



 

Monday 2 April 2012

Sound & Visions Design Talk

We love a good collaboration - don't you? On top of that a freebie - even better!

Australian Infront is presenting a series of talks (ALL FREE) called Sounds & Visions, which will see a panel of experts talk about the wonderful world of design and music. The lineup for the first one looks pretty neat too; Sonny Day of WeBuyYourKids with Rhett Wade-Ferrell from Moopjaw, David Homer from Debaser with Andy Kelly, director of Winterman & Goldstein.

I'm sure there will be an opportunity to get amongst the chit-chat and ask some questions. As its a freebie, make sure you get in early for the very best seat. Meanwhile for more updates check out the Sounds & Visions facebook page.