APMA Awards

It's nice to celebrate and recognise all the great campaigns at the recent APMA Awards which was held at the gorgeous Ivy Ballroom last night.

Although we weren't up for a heap of awards, we did have a finalist up for the in the Young Creative of the Year Award, our lovely designer Theresa. We had our fingers and toes crossed for a win, but alas we were pipped at the post.

Regardless, it was a top night and we were honoured just to have a nomination. Congrats to all the winners and nominees from the night and a big thanks APMA for another great night for agencies, suppliers and clients. Until next year...

For more photos from the night head over to our facebook page (and LIKE us too!).

Pentagram celebrates 40 years

Legendary design powerhouse Pentagram, created this little story to celebrate 40 years in the business. It's cute, simple and most of all draws us in graphically.

Here's hoping that little old 31STHQ get to double digits too...
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Brands & Apps

We've seen this trend of "brands creating apps" to engage their customers grow in the last few years. However, there hasn't been a great app connected to a brand here in Australia as yet - so it is somewhat uncharted territory.

This one is pretty unique and due to the lack of sunshine lately - we might just catch some using this app.

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Etcher Sketcher

If you haven't heard of Kickstarter, get onto it now. It's a way to fund your crazy, ah-mazing, wacky, out-of-this-world or creative ideas. It gathers the world-wide-web community together to help you fund your projects and kickstart your adventure.

We're backing this. A bit of childhood nostalgia combined with the technology of today. Total and utter genius and I think it would keep the kids entertained for hours - mega bonus points.


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The Paperless Post

At 31STHQ, we are finding that we are throwing away the paper and doing most things digitally (don't worry the trusty notebook still gets a workout).

We love this site Paperless Post. Send anything from a save the date card to a happy birthday message or a random 'you're' tops' card. And the designs make that dodgey e-card look like a thing of the past.

Some of our favourites are below. By the way, quite a few of the cards are free, thanks Paperless Post! So, start sending peeps!

Would you or wouldn't you?

We are suckers for not-just-good but totally fantastic packaging. It makes us firstly, put it in out shopping baskets. Then contemplate even using the product (just to preserve the beauty of the object in it's full entirety). Then if we do open it, we keep the packaging, as-you-do. Just in case you want to look at it again. Weird. Yes.

Our question to you, is would you open and use this?
Our answer, nup.

If you are scratching your heads going - what on earth is it? They are hot chocolate sticks, designed to go into a hot cup of milk, then melt away.

Thinking Caps On!

The other week our whole-entire-team stepped away from our brand new desks (and our computers) to embark on 31st Second's first, ever conference! Cue: Applause.

It wasn't a holiday but we did get a chance to get away from bustling Sydney and stay at the magnificent Bora Bora House in Cottage Point. If you haven't been there, it's well worth a visit and only 50 minutes from the CBD - a little piece of paradise. And a perfect spot to do a whole lotta business planning, projections, set some goals, manage our growth and determine how we all wanted the company to move forward in the future.

It took a lot of brain cells but it was essential to the future of 31st Second. Here's a sneak peak of what we got up to. To see all the action head over to our Facebook page and 'like' us too!