Tuesday 26 March 2013

31ST Staff Q&A: Shelley

We've mentioned there's a few new faces at 31ST HQ – but in amongst it, is one of our old favourites – Shelley!

Originally hailing from the UK – bubbly and outgoing Shelley is our Account Manager for clients such as Bacardi, Arnott's and The Nail Lab. Her specialty at 31ST is Visual Display and Merchandising – and she is also a member of the 31ST Social Committee. 

Here we've asked Shelley a few questions to get to know her better... yeaaahh, buddy! (That's her favourite saying, by the way).

1. Any nicknames:
Shells Bells, Chippy (only my parents call me that... random)

2. An average weekend are spent:
Socialising with friends, being out and about, fitness, eating and drinking

3. One thing people don't know about you:
My family's surname was originally 'Bonvino' (which aptly means 'Good Wine' in Italian) 

4. The most played song on your iPod:
Matt Corby and Ed Sheeran, brother!

5. Book you're reading at the moment:
50 Shades of Grey…again!

6. Last SMS you received:
"Do we like this dress for Vegas!?" (with image reference) Sent by one of my girlfriends in the UK via our group chat on WhatsApp

7. Any secret talents:
I can do the splits (although haven't tried for a wee while…)

8. Latest splurge and steal:
Latest Splurge: Shipping my Mercedes SLK over from the UK. Latest Steal: One Teaspoon jeans on sale at half price

9. Favourite holiday destination:
It was Australia, so I moved here

10. What would you do with your last $20
Go out for a drink with someone special to me… and shout them also! 




Wednesday 20 March 2013

A Guide on Running Instagram Promotions - Part 1

So are you thinking of running an Instagram Promotion?

It's easier than you think, here's our how to guide on running an Instagram Promotion.

1. Promotion mechanics
Keep it simple! This is the golden rule of any promotion, especially on social media. Too many steps = complication = low entries. Make the promotion mechanic entry easy - the golden rule of any promotion. We recommend a simple hashtag and instagram tag to enter (@username), take a photo about something or the most liked photo wins.

2. Hashtag
Create a hashtag so that you can keep on top of all entries. Use a hashtag that isn't used regularly like #foodstagram or #igersydney. Make your hashtag specific like #31STSECONDcomp. That way you won't be caught up in other commonly used hashtags.

3. Big Prize Pool
The more prizes available means the more chance of winning. If possible offer one major prize or more if budget permits! Then entice more entries by offering a pool of secondary prizes. We all like to think we may win... More prizes = more entries = more noise on social media = more opportunity to WIN!

4. Announce your winner on Instagram
Don't leave people in the dark, win or loose - everyone wants to know that someone did win! Do a shout out and tag the winners. Better yet notify your winners on Instagram, why not?!









Friday 15 March 2013

Unique Facebook Campaign: Grey Poupon

No doubt we're living in the digital age, where usually the more Facebook friends or fans as you have – the better... so it's refreshing to finally see one brand going against the grain.

Grey Poupon is a high-end mustard brand that uses the element of exclusivity to differentiate itself from competitors, with its quirky "The Society of Good Taste" – the world’s first discerning Facebook page.

All wannabe fans of Grey Poupon are required to apply for membership through its "The Society of Good Taste" app, where a clever algorithm screens each potential fan's Facebook profile to gauge their interests, friends, grammar, restaurant check ins, etc – then ultimately assigning a score that determines whether they are 'refined' enough to be a Grey Poupon fan.

If the algorithm detects poor taste in music or TXT speak, for example, membership would be rejected. What's more – any fans that try to 'Like' the page without going through this process, will be deleted.

If this sounds ridiculously elitist, that's the point.

Their unique positioning fits the brand's lineage of being synonymous with refined taste and premium quality – whilst creating talkability and buzz to curate a smaller, but more engaged fan base.

To find out whether you cut the mustard for its exclusive membership, visit www.societyofgoodtaste.com.






Wednesday 6 March 2013

Mentos 3D Gum

We're still on a high after winning 'Small Agency of the Year' - if you haven't heard yet - here's the full story. As we get off our little high, it's back to creating the best work we can for each and every one of our clients.

Speaking of clients, Stuart Alexander engaged us to relaunch of Mentos 3D Gum.

What 31ST:SECOND created is a shopper marketing and path to purchase strategy to get this product from the shelf to the shopper basket with the intent of repeat purchases. For the campaign, we created a strap line that encaptulated the product difference 'Flavour in 3D' with a drive to purchase 'get a triplelicious burst'. The artwork is super bright with the intent to stop shoppers in their tracks and into the shopper mindset - featuring shopalites and a complete point of sale suite.

We're stoked with the results. Keep an eye out for it!












Friday 1 March 2013

We WON an AdNews Award!

Our small lil agency reached a LARGE milestone last night...

We at 31ST are thrilled to announce that we have WON our first AdNews Award for 'Small Agency of the Year, 2012'!!!

The win was completely unexpected, as there were many great agencies vying for the title – but we are honoured to be recognised for our (reasonably new 3-year old) company's huge achievements and growth for the past year.

Dressed up to the nines with our frocks and heels (and suits for our 3 boys) – everybody in the 31ST team attended the Award ceremony, along with the big wigs of the advertising industry.

We were treated to a delicious sit down dinner, while the absolutely hilarious Julia Morris MC'd the event – she had us in stitches the whole night!

In summary we had an awesome night to mark a great year. We would like to thank our lovely clients, business partners, suppliers, work mates, friends, families, loved ones and even our pets for this achievement.

Check out our some of our happy snaps below.
More photos will be posted on our Facebook page next week... Watch this space.