Wednesday 27 February 2013

Innovative Floor Decals

Creative, humorous, eye catching, interactive and sometimes a little unexpected – the use of innovative floor decals are a successful tool for many brands to raise its brand and market awareness, as well as promoting product benefits.

For example, who doesn't imagine going on a holiday when faced with a photo realistic decal of a beach scene on their peak-hour train floor or ski slopes on a bus terminal floor (refer to images below)?

The other great things about decals are they are easily customisable in shape, size, finishes (they can even produce decals that use projections, LED and scents!) and placement areas – which can vary from supermarket aisles, sidewalks, outside store areas, shopping centres, train/bus stations, stairs, escalators... the possibilites are endless!

We at 31ST have created creative decals for our clients in the past, so if you want to know more about decals – we're happy to answer your questions  :-)

Otherwise check out some of our favourite innovative floor decal examples from around the world, that will get you thinking... Enjoy!












Thursday 21 February 2013

Online Retailer Strategies

It's a tough world being in the online business. A decade ago, this phenomena of buying at 3am in the morning was non-existent. These days, it's a part of life - pretty much anything and everything can be done from behind the computer (or ipad or smartphone or tablet).

As avid online shoppers we know a good deal when we see one. When Styletread introduced 3 hour express delivery - we thought pure genius. We're still in bed with the good old free shipping strategy - it gets us everytime. But, when eyewear company Oscar Wylee introduced free home trial of 5 glasses with no obligations and no delivery charges - we instantly thought *ding* it's time for a new pair of geek-chic!

Sometimes as much as we love promotions and activations - it's these marketing strategies and point of differences which can make waves on a daily basis. Ok, now to try on those glasses...







Wednesday 20 February 2013

A Crafty Paper Site

We don't like to admit it, but most of us in the studio are 'paper-geeks'. We love to create dielines and get a little paper engineer-ey. It's hard, often a bit of a mental-struggle but if we can execute what we conceptualize, it's a win-win plus a pat on the ol' back.

A little while ago we stumbled across this site. And we're full of paper-envy. Check it out and if you're inclined get a little paper-geeky and create some of the tutorials on the weekend.









Thursday 14 February 2013

Supermarket Sweep January

Every Monday morning, we gather around our large boardroom table and go through the WIP (work in progress). It's usually a long list - but it's a task that keeps us on top of our deadlines and helps us plan the week ahead.

What you may not know, is that after every WIP we have a presentation called 'supermarket sweeps'. We have a schedule for the whole year, where a staff member is allocated the task of  'sweeping' supermarkets, bottle shops and convenience stores for a week. Their mission - to snap promotions that tickle our fancy, point of sale that strikes a cord or just anything that makes us stop-during-our-shop.

This week's sweep was by Shelley (our account manager working across Bacardi Lion and Campbell Arnotts). Here are a few of the top things that came out of her supermarket week.











Valentine's Day FREEBIES for you!

Happy Valentine's Day, everyone!

Whilst not all of us will be spoilt with dozens of red roses and teddy bears today – ALL of you are welcome to our 31ST Valentine's Day freebies...

For the first time in 31ST history, we have created our own custom made wallpapers for you to enjoy.

There are two fun Valentine's Day sets to choose from: Heart Confetti or Stripey Heart. Both sets contain wallpapers for an iPhone, iPad and a desktop. Simply click on the links below to grab the JPEGs.

So what are you waiting for? ...Start downloading now!

Share them with your loved ones. Share them with friends, neighbours and even pets!
Share the love, people!




Heart Confetti:
iPhone
iPad
1600x1200 



Stripey Heart:
iPhone
iPad
1600x1200







Thursday 7 February 2013

Fundraising Campaign: Cupid's Undie Fun Run

Seems Sydney is all about fun and cheeky fundraising these past few months!

We’ve recently mentioned January’s No Pants Subway Ride – now it’s time to bare your undies AGAIN for February’s Cupid's Undie Run... all in the name of charity!

The annual Cupid's Undie Run is a first in Australia – in addition to the current line-up of 17 participating U.S. cities including NYC, LA, San Fran, Chicago and Washington DC.

The 1.5km run aims to raise serious money for The Children’s Tumour Foundation (currently raising $11,525 at last count). With all donations over $2 being tax deductable, you can fundraise as an individual or join a team.

The shenanigans begins at 12-4pm on Sunday, 10 February 2013 at Darling Harbour. There will also be cool cupid-themed prizes up for grabs, as well as a VIP Open Bar.

For more details, check out Cupid's Undie Run's website.


Wednesday 6 February 2013

Some exciting news

Ahhhh twenty-thirteen has started off with a B.A.N.G!

We have super exciting news to share with you all - we are finalists for Adnews' Small Agency of the Year Awards 2012. Can you believe it?! We are still pinching ourselves. Being only three years old we would never have envisaged being recognised - considering we are such young players in this big advertising pond.

Either way, we are so happy and hope we can take out the big gong come the awards night on 28th February - wish us luck!

Friday 1 February 2013

Innovative Augmented Reality Campaign

We at 31ST HQ love the wonders of technology and all things social media!

Which is why we were excited to come across the Australian Defence Force's 'Mobile Medic' – a highly innovative augmented reality mobile application, where users can interact with medically diagnosable outdoor posters.

'Mobile Medic' was culminated to recruit highly skilled medical students in Australia worthy of a Defence Force University Scholarship.

To find the best of the best, applicants were challenged to interact with posters on university campuses across Australia (using their mobile devices) – to virtually correctly diagnose, identify and treat real medical conditions.

Applicants simply point their iPhone or iPad at a 'Mobile Medic' poster of a patient, view an x-ray overlay, use a stethoscope to listen to the patient's heartbeat and view a virtual ultrasound before diagnosing and suggesting treatment options for the ailment and sharing their results on Facebook.

View the clip below to find out more.