Wednesday 28 August 2013

Put on a SMILE

How's this for an interactive animation... Coca-Cola is spreading smiles and happiness around the world with their creation of a Wearable Movie. Each frame of the film was printed onto t-shirts and sent around the world to individuals who help make the world a happier place. In return every person was asked to 'put on a smile' and take a picture wearing the T-shirt, which represented one frame in the movie. The smile spread around the world and people interacted through Facebook to 'claim their own frame' and become apart of the Wearable Movie about two friends who wanted to make a pair of lips smile. Check out this clip to see how it all came together

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Tuesday 27 August 2013

Jealous Sweets and How To Make a Simple Die Cut Effective

How super sweet is this packaging from British based company Jealous Sweets?

Granted they've used a few special treatments (that's making ohhh and ahhh); notably...
  1. Raised Black Ink - on the word 'jealous' that adds a three dimensional effect.
  2. Gold Foil - on the word 'sweets' which gives this product a feeling of premiumness - who doesn't like a good foil, especially on white!
  3. Die Cut - it's not a complex one, but a well thought-out die cut. It add's a pop of colour from the patterned box underneath.
The last treatment is a big one and for us creates the most impact. The secret is in the simple diecut diamond, and the design of the packaging. A sleeve over a graphic and colourful box holding product. So simple, so sweet. Oh, and it helps to distinguish different SKUs. Clever stuff.









Monday 19 August 2013

Do you need a break??

We all need time in the day to have a break and clear our minds from our busy lives. But in this modern world of technology would you be able to stand still for 3 minutes and do absolutely NOTHING??? No smart phones and no talking? We often can’t take a break on our own accord, so Amstel Pause have created an experiential campaign that will help you out. Just rest for 3 minutes in front of the installation and get a free beer. Sounds easy right? Check out the first instillation that makes you do nothing.

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Wednesday 14 August 2013

Be More Dog

Here at the 31st HQ over the last few weeks we have been discussing which we like better, Cats or Dogs??? We are very divided, some of us LOVE cats and some not so much. At O2 they think that you can learn a lot from dogs, to them life is amazing. Balls are amazing. Sticks are amazing. Chasing their tail is amazing. So why not take a walk on the dog side of life? Check out the cat in this O2 advert as it thinks 'Why be Cat? Be more Dog'


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Monday 5 August 2013

OAK Reverse Robbery

There’s only one cure for a store that doesn’t stock OAK and that’s a Reverse Robbery. What’s a Reverse Robbery? It’s when a group of guys wearing masks storm a convenience store not to rob it but to stock it with OAK.

This is a great case study by Advertising agency The Monkeys of how a brand uses social media to drive sales and awareness of the brand. OAK drinkers could use Facebook to request a Reverse Robbery in their neighbourhood.

To view more videos and read about the success visit here 



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