TREND #2 RETURN TO RETRO
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It's a wave of branding that is hitting our shores HARD. A return to retro, a bit of nostalgia. Think seals, ribbons, etchings, letterpress, contrasting pastel block colour, lovely tight type work - all done in a modern way. It is definitely is here to stay and there are more and more brands embracing this type of branding. Touching on our childhood heartstrings and it's working.
Hats off to the brands taking a risk, and moving away from that seen and done corporate look. It'll pay off and give you a great point of difference as a brand. And, it's something we'll remember and recognise as consumers.
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