Tea pop up shop

Pop ups. Seems to be the buzz word about town over the last year. However, last weekend we visited the Third Drawer Down "pop-up" as part of the Sydney Biennale (by which it's listed as an attraction!) and we were utterly disappointed. The "pop-up" was more shoebox with very little product on show #popupfail.

When we think "pop-up", we think "impression". It's gotta hit the wow-button as soon as you see it. It's gotta rally the troops in. It's gotta take the experience for the brand to that uber-cool level - you with us?

These Brazilians sure know how to do it. I'm voting that we install these as mini boardrooms at 31ST HQ - you with me?