Infographics n' coffee cups

This is a great campaign that combines computer generated infographics and takes the idea of instant personalisation to the next level. Graphics are generated using live visualisation as the coffee gets brewed - the label is then attached to the coffee cup prior to tasting. Pretty crazy stuff.

We love the concept but would it make you buy the machine? And does the campaign show the full functionality of the machine or is it just a whole heap of pretty graphics?


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