Their windows are incredible. Stunning, artful and hero the product. Sometimes, the real product doesn't even appear - see below. And they change all-the-time. Love.
Their service model hails from a high end hotel. Concierge, uniforms, roped line-ups to the register and all. The store is like a lobby, hang out as long as you like. Ask as many questions - they're happy to answer all of them. The ka-ching sale isn't the push. It's service. Their hotline is open 24-7. True. If you need help, they are there.
They are about innovation. New coffee capsules, new coffee machines (in colours for every kitchen) and for a variety of pricepoints. Best thing about Nespresso, it's easy to use. You don't need to be a coffee nut or coffee tech-expert. Just drink and enjoy.
Can you tell we love Nespresso at 31STHQ?!
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