See how something goes from concept to cover in the video below. Toby and Pete created the lego-land-esque summer cover for The Huffington Post (commissioned by The Jackie Winter Group) which is incredible.
It's a fast version of how the cover goes from concept with initial sketches to cover - which is created in 3D rendering programs - which takes hours and hours! If you've ever wanted a world created for a advertising campaign, this is one of the techniques to do it.
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