OAK Reverse Robbery

There’s only one cure for a store that doesn’t stock OAK and that’s a Reverse Robbery. What’s a Reverse Robbery? It’s when a group of guys wearing masks storm a convenience store not to rob it but to stock it with OAK.

This is a great case study by Advertising agency The Monkeys of how a brand uses social media to drive sales and awareness of the brand. OAK drinkers could use Facebook to request a Reverse Robbery in their neighbourhood.

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