Painted Packaging

Check out these new works by Ben Frost, painted over preexisting packaging! This is taking recycling to a whole new level. Amazingly quirky!!!

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Dare to be tender

Milka, the famous chocolate brand, has used a simple product change to create a truly engaging experience for consumers. Milka has developed a new campaign that allows consumers to experience their brand message of 'Dare to be tender'. We all know the best piece of chocolate is the last one so whenever somebody brought a Milka product, one piece of the chocolate was missing. In the package there was a unique code where the people could then send the missing piece to themselves or to somebody they care about, with a personal, 'tender' message to go with the gift. Cute idea right?
Check out the video below
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Are you hot enough???

With the warmer weather fast approaching what better way to interact with a brand then with this installation from Lipton Iced Tea. Lipton built a vending machine that rewarded fans with FREE Lipton Ice Tea if they were hot enough. No, no, no this doesn't test how attractive one is, but infact detects body temperature. If the installation thinks you are hot enough it rewards you with your free Iced Tea so you can keep up with Liptons tradition to Never Lose Your Cool! This instillation not only created a powerful association with the brand but also made people become more active.

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