Are you hot enough???

With the warmer weather fast approaching what better way to interact with a brand then with this installation from Lipton Iced Tea. Lipton built a vending machine that rewarded fans with FREE Lipton Ice Tea if they were hot enough. No, no, no this doesn't test how attractive one is, but infact detects body temperature. If the installation thinks you are hot enough it rewards you with your free Iced Tea so you can keep up with Liptons tradition to Never Lose Your Cool! This instillation not only created a powerful association with the brand but also made people become more active.

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