3D LED Screen Installation

This interactive installation was pretty hard to miss. A three tiered LED Screen installation in the shape of a big Christmas tree. It was an impressive activation that spanned over each level of Broadway shopping centre.

This massive LED tree sat at the top level whilst every other level had small pop up photobooths with staff actively approaching shoppers to take their photo - all in the name of charity. Once photos were taken staff were directing people to see their picture appear on the tree.

What we like about this campaign is it is activated on all levels - with the top level being the main attraction. The hassle of taking your own photo and sending in via SMS or email is eliminated, making it easier for the consumer. And of course the counter at the top - so simple!