What drew us into this campaign is it's execution. Carefully cut and curled paper with a symmetrical design encased under the glass with a big button protruding out of it.
After the paper-perve, we then realised that this campaign was for a good cause, "press cheque or savings and EFTPOS will donate to Vision Australia". You (yes you) without even knowing it have contributed to the Vision Australia in a simple push of a button most probably while buying gifts over the Chrismas period.
What we didn't realise is that these outdoor boards sung hallelujah once you pressed the protruding button - maybe it was our Christmas-buying-cloud-frenzy that made us miss this major detail?!
What do you think, is the message clear?
Would you push the button?
Is the interactive element conveyed?
Should the outdoor button pushing trigger a greater value donation?
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