Online Retailer Strategies

It's a tough world being in the online business. A decade ago, this phenomena of buying at 3am in the morning was non-existent. These days, it's a part of life - pretty much anything and everything can be done from behind the computer (or ipad or smartphone or tablet).

As avid online shoppers we know a good deal when we see one. When Styletread introduced 3 hour express delivery - we thought pure genius. We're still in bed with the good old free shipping strategy - it gets us everytime. But, when eyewear company Oscar Wylee introduced free home trial of 5 glasses with no obligations and no delivery charges - we instantly thought *ding* it's time for a new pair of geek-chic!

Sometimes as much as we love promotions and activations - it's these marketing strategies and point of differences which can make waves on a daily basis. Ok, now to try on those glasses...