Friday, 1 February 2013

Innovative Augmented Reality Campaign

We at 31ST HQ love the wonders of technology and all things social media!

Which is why we were excited to come across the Australian Defence Force's 'Mobile Medic' – a highly innovative augmented reality mobile application, where users can interact with medically diagnosable outdoor posters.

'Mobile Medic' was culminated to recruit highly skilled medical students in Australia worthy of a Defence Force University Scholarship.

To find the best of the best, applicants were challenged to interact with posters on university campuses across Australia (using their mobile devices) – to virtually correctly diagnose, identify and treat real medical conditions.

Applicants simply point their iPhone or iPad at a 'Mobile Medic' poster of a patient, view an x-ray overlay, use a stethoscope to listen to the patient's heartbeat and view a virtual ultrasound before diagnosing and suggesting treatment options for the ailment and sharing their results on Facebook.

View the clip below to find out more.





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