Lately, we've been wrapping a lot of vehicles. Yes, we really can design anything here.
We've just finished wrapping this ute for Bacardi Oakheart.
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Thursday, 4 April 2013
Design for Vehicles
At 31STHQ each day is different. Some days we are brainstorming for new campaigns, other days we may be rolling out a shopper marketing campaign or designing a brochure or logo. Sometimes, we could be just sending out final artwork.
Lately, we've been wrapping a lot of vehicles. Yes, we really can design anything here.
We've just finished wrapping this ute for Bacardi Oakheart.
And this tram for Unilever specifically for Rexona F1.
This is an oldie but we've also wrapped a mini. Cute hey?!
So if you've ever thought can 31ST:SECOND help us with that? Just call us or shoot us an email, no problem is too big (or small) for us!
Lately, we've been wrapping a lot of vehicles. Yes, we really can design anything here.
We've just finished wrapping this ute for Bacardi Oakheart.
Friday, 15 March 2013
Unique Facebook Campaign: Grey Poupon
No doubt we're living in the digital age, where usually the more Facebook friends or fans as you have – the better... so it's refreshing to finally see one brand going against the grain.
Grey Poupon is a high-end mustard brand that uses the element of exclusivity to differentiate itself from competitors, with its quirky "The Society of Good Taste" – the world’s first discerning Facebook page.
All wannabe fans of Grey Poupon are required to apply for membership through its "The Society of Good Taste" app, where a clever algorithm screens each potential fan's Facebook profile to gauge their interests, friends, grammar, restaurant check ins, etc – then ultimately assigning a score that determines whether they are 'refined' enough to be a Grey Poupon fan.
If the algorithm detects poor taste in music or TXT speak, for example, membership would be rejected. What's more – any fans that try to 'Like' the page without going through this process, will be deleted.
If this sounds ridiculously elitist, that's the point.
Their unique positioning fits the brand's lineage of being synonymous with refined taste and premium quality – whilst creating talkability and buzz to curate a smaller, but more engaged fan base.
To find out whether you cut the mustard for its exclusive membership, visit www.societyofgoodtaste.com.
Grey Poupon is a high-end mustard brand that uses the element of exclusivity to differentiate itself from competitors, with its quirky "The Society of Good Taste" – the world’s first discerning Facebook page.
All wannabe fans of Grey Poupon are required to apply for membership through its "The Society of Good Taste" app, where a clever algorithm screens each potential fan's Facebook profile to gauge their interests, friends, grammar, restaurant check ins, etc – then ultimately assigning a score that determines whether they are 'refined' enough to be a Grey Poupon fan.
If the algorithm detects poor taste in music or TXT speak, for example, membership would be rejected. What's more – any fans that try to 'Like' the page without going through this process, will be deleted.
If this sounds ridiculously elitist, that's the point.
Their unique positioning fits the brand's lineage of being synonymous with refined taste and premium quality – whilst creating talkability and buzz to curate a smaller, but more engaged fan base.
To find out whether you cut the mustard for its exclusive membership, visit www.societyofgoodtaste.com.
Friday, 1 March 2013
We WON an AdNews Award!
Our small lil agency reached a LARGE milestone last night...
We at 31ST are thrilled to announce that we have WON our first AdNews Award for 'Small Agency of the Year, 2012'!!!
The win was completely unexpected, as there were many great agencies vying for the title – but we are honoured to be recognised for our (reasonably new 3-year old) company's huge achievements and growth for the past year.
Dressed up to the nines with our frocks and heels (and suits for our 3 boys) – everybody in the 31ST team attended the Award ceremony, along with the big wigs of the advertising industry.
We were treated to a delicious sit down dinner, while the absolutely hilarious Julia Morris MC'd the event – she had us in stitches the whole night!
In summary we had an awesome night to mark a great year. We would like to thank our lovely clients, business partners, suppliers, work mates, friends, families, loved ones and even our pets for this achievement.
Check out our some of our happy snaps below.
More photos will be posted on our Facebook page next week... Watch this space.
We at 31ST are thrilled to announce that we have WON our first AdNews Award for 'Small Agency of the Year, 2012'!!!
The win was completely unexpected, as there were many great agencies vying for the title – but we are honoured to be recognised for our (reasonably new 3-year old) company's huge achievements and growth for the past year.
Dressed up to the nines with our frocks and heels (and suits for our 3 boys) – everybody in the 31ST team attended the Award ceremony, along with the big wigs of the advertising industry.
We were treated to a delicious sit down dinner, while the absolutely hilarious Julia Morris MC'd the event – she had us in stitches the whole night!
In summary we had an awesome night to mark a great year. We would like to thank our lovely clients, business partners, suppliers, work mates, friends, families, loved ones and even our pets for this achievement.
Check out our some of our happy snaps below.
More photos will be posted on our Facebook page next week... Watch this space.
Monday, 26 September 2011
Durex Print Advertising
Ummm, this is a little naughty but oh-so-nice too. Very clever typography fused with a little karma sutra - who doesn't appreciate it?!
LOGO placement.
Fark.
Outta-this-world.
Brilliant work by Andrej Krahne via Behance.
LOGO placement.
Fark.
Outta-this-world.
Brilliant work by Andrej Krahne via Behance.
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