31ST Staff Q&A: Shelley

We've mentioned there's a few new faces at 31ST HQ – but in amongst it, is one of our old favourites – Shelley!

Originally hailing from the UK – bubbly and outgoing Shelley is our Account Manager for clients such as Bacardi, Arnott's and The Nail Lab. Her specialty at 31ST is Visual Display and Merchandising – and she is also a member of the 31ST Social Committee. 

Here we've asked Shelley a few questions to get to know her better... yeaaahh, buddy! (That's her favourite saying, by the way).

1. Any nicknames:

Shells Bells, Chippy (only my parents call me that... random)

2. An average weekend are spent:

Socialising with friends, being out and about, fitness, eating and drinking

3. One thing people don't know about you:

My family's surname was originally 'Bonvino' (which aptly means 'Good Wine' in Italian) 

4. The most played song on your iPod:

Matt Corby and Ed Sheeran, brother!

5. Book you're reading at the moment:

50 Shades of Grey…again!

6. Last SMS you received:

"Do we like this dress for Vegas!?" (with image reference) Sent by one of my girlfriends in the UK via our group chat on WhatsApp

7. Any secret talents:

I can do the splits (although haven't tried for a wee while…)

8. Latest splurge and steal:

Latest Splurge: Shipping my Mercedes SLK over from the UK. Latest Steal: One Teaspoon jeans on sale at half price

9. Favourite holiday destination:

It was Australia, so I moved here

10. What would you do with your last $20

Go out for a drink with someone special to me… and shout them also! 

Unique Facebook Campaign: Grey Poupon

No doubt we're living in the digital age, where usually the more Facebook friends or fans as you have – the better... so it's refreshing to finally see one brand going against the grain.

Grey Poupon is a high-end mustard brand that uses the element of exclusivity to differentiate itself from competitors, with its quirky "The Society of Good Taste" – the world’s first discerning Facebook page.

All wannabe fans of Grey Poupon are required to apply for membership through its "The Society of Good Taste" app, where a clever algorithm screens each potential fan's Facebook profile to gauge their interests, friends, grammar, restaurant check ins, etc – then ultimately assigning a score that determines whether they are 'refined' enough to be a Grey Poupon fan.

If the algorithm detects poor taste in music or TXT speak, for example, membership would be rejected. What's more – any fans that try to 'Like' the page without going through this process, will be deleted.

If this sounds ridiculously elitist, that's the point.

Their unique positioning fits the brand's lineage of being synonymous with refined taste and premium quality – whilst creating talkability and buzz to curate a smaller, but more engaged fan base.

To find out whether you cut the mustard for its exclusive membership, visit www.societyofgoodtaste.com.

Innovative Augmented Reality Campaign

We at 31ST HQ love the wonders of technology and all things social media!

Which is why we were excited to come across the Australian Defence Force's 'Mobile Medic' – a highly innovative augmented reality mobile application, where users can interact with medically diagnosable outdoor posters.

'Mobile Medic' was culminated to recruit highly skilled medical students in Australia worthy of a Defence Force University Scholarship.

To find the best of the best, applicants were challenged to interact with posters on university campuses across Australia (using their mobile devices) – to virtually correctly diagnose, identify and treat real medical conditions.

Applicants simply point their iPhone or iPad at a 'Mobile Medic' poster of a patient, view an x-ray overlay, use a stethoscope to listen to the patient's heartbeat and view a virtual ultrasound before diagnosing and suggesting treatment options for the ailment and sharing their results on Facebook.

View the clip below to find out more.

31ST Staff Q&A: Annina

Some of you may have noticed that there are a few new faces at 31ST HQ over the 
past year. 

One of these friendly bunch is our Account Manager, Annina. 
A keen surfer girl, Annina originally hails from the exotic Helsinki in Finland. She is our go to girl for clients such as Unilever and AVJennings, whilst being a member of the 31ST Social Committee. With a media background under her belt, Annina is also familiar with the ins and outs of social media. 

Here we've asked Annina a few questions to get to know her better...

1. Describe your tribe:

My Aussie tribe consists of a bunch of lovely friends – no kids, pets or partners to report on at this point in time. The homeland tribe includes my parents and younger brother.

2. An average weekend are spent...

With friends, going to gigs or at the beach surfing

3. All time favourite movie:

Mr. Nobody

4. The most played song on your ipod:

Right now it’s 'Go Don’t Stop' by Mat McHugh (but changes quite frequently)

5. Biggest vice:

Hitting the snooze button on my alarm clock…

6. What superhero ability would you choose:

Teleportation for sure

7. Any secret talents:

I'm fluent in English, Swedish and Finnish

8. Favourite place to eat out:

Japanese or any Asian really – Ms G’s is great

9. Best advice you've been given:

20 years from now you'll be more disappointed by the things you didn't do, than the ones you did do

10. What would you do with your last $20:

Probably spend it on something silly like a new dress or coffees

If you want more inside goss, LIKE US 

The New Mob in Town

Flashmobs.

You've all seen YouTube clips of the T-Mobile crew with hundreds of participants dancing within the crowded Liverpool Street station in London, the massive Black Eyed Peas crew which featured on Oprah... and many other flashmobs ever since.

Flashmob culture has reached cult status all over the world - but forget your typical dance routines... it seems another form of Flashmob has hit out shores: the No Pants Subway Ride.

Following on from its US predecessor (started by Improv Everywhere, New York in 2002) - it seems the annual January NPSR movement has now reached over 59 cities worldwide, with Sydney celebrating its 5th anniversary last weekend.

Over 1,400 eager participants around Sydney braved their train ride sans pants (or skirts and dresses) with their undies on full show  - much to the amusement of other commuters and our 31ST staff  :-)

Click on this link for more details on the NPSR movement OR if you're game to join in next year, folks... We dare you!

No Pants Subway Ride, Sydney