Fundraising Campaign: Cupid's Undie Fun Run

Seems Sydney is all about fun and cheeky fundraising these past few months!

We’ve recently mentioned January’s No Pants Subway Ride – now it’s time to bare your undies AGAIN for February’s Cupid's Undie Run... all in the name of charity!

The annual Cupid's Undie Run is a first in Australia – in addition to the current line-up of 17 participating U.S. cities including NYC, LA, San Fran, Chicago and Washington DC.

The 1.5km run aims to raise serious money for The Children’s Tumour Foundation (currently raising $11,525 at last count). With all donations over $2 being tax deductable, you can fundraise as an individual or join a team.

The shenanigans begins at 12-4pm on Sunday, 10 February 2013 at Darling Harbour. There will also be cool cupid-themed prizes up for grabs, as well as a VIP Open Bar.

For more details, check out Cupid's Undie Run's website.

Good design in a small package

Good design can be everywhere, as creatives our eyes are open 24-7. Even simple things like grocery shopping, posting a letter or shopping for some new jeans can turn into a creative 'ding' moment or spark a thought to current briefs at 31stHQ or proactive ideas for existing clients.

We are always 'switched on' per-say.

Insert this little freebie, we picked up at Maple on King St Newtown. It's so well designed, informative and has a 'concept' which some of these freebies often lack. Promoting the suburbs in the inner city, this A6 sized brochure has a map on each suburb slice and a few pages of what's hot, where to eat, attractions and things to do. Love. Even better the cover folds out to a map of all these suburbs with a summary of each slice on reverse. Genius. Great design and initiative from the City of Sydney.

Perfect little booklet to take on ya bike, utilise the bike lanes and explore the slices of Sydney.
Pick one up and check it out.