Fundraising Campaign: Cupid's Undie Fun Run

Seems Sydney is all about fun and cheeky fundraising these past few months!

We’ve recently mentioned January’s No Pants Subway Ride – now it’s time to bare your undies AGAIN for February’s Cupid's Undie Run... all in the name of charity!

The annual Cupid's Undie Run is a first in Australia – in addition to the current line-up of 17 participating U.S. cities including NYC, LA, San Fran, Chicago and Washington DC.

The 1.5km run aims to raise serious money for The Children’s Tumour Foundation (currently raising $11,525 at last count). With all donations over $2 being tax deductable, you can fundraise as an individual or join a team.

The shenanigans begins at 12-4pm on Sunday, 10 February 2013 at Darling Harbour. There will also be cool cupid-themed prizes up for grabs, as well as a VIP Open Bar.

For more details, check out Cupid's Undie Run's website.

Interactive Outdoor Media for a Cause

What drew us into this campaign is it's execution. Carefully cut and curled paper with a symmetrical design encased under the glass with a big button protruding out of it.

After the paper-perve, we then realised that this campaign was for a good cause, "press cheque or savings and EFTPOS will donate to Vision Australia". You (yes you) without even knowing it have contributed to the Vision Australia in a simple push of a button most probably while buying gifts over the Chrismas period.

What we didn't realise is that these outdoor boards sung hallelujah once you pressed the protruding button - maybe it was our Christmas-buying-cloud-frenzy that made us miss this major detail?!

What do you think, is the message clear?
Would you push the button?
Is the interactive element conveyed?
Should the outdoor button pushing trigger a greater value donation?