Jealous Sweets and How To Make a Simple Die Cut Effective

How super sweet is this packaging from British based company Jealous Sweets?

Granted they've used a few special treatments (that's making ohhh and ahhh); notably...

1. Raised Black Ink - on the word 'jealous' that adds a three dimensional effect.
2. Gold Foil - on the word 'sweets' which gives this product a feeling of premiumness - who doesn't like a good foil, especially on white!
3. Die Cut - it's not a complex one, but a well thought-out die cut. It add's a pop of colour from the patterned box underneath.

The last treatment is a big one and for us creates the most impact. The secret is in the simple diecut diamond, and the design of the packaging. A sleeve over a graphic and colourful box holding product. So simple, so sweet. Oh, and it helps to distinguish different SKUs. Clever stuff.

Students in the spotlight

An idea can come from anyone. And what impresses us so much is the talent that is rising from all around the world from, you guessed it... students. Woahhh, the work is so crazy-good, it proves that experience doesn't necessarily mean the biz as these guys show us. As the year comes to an end, and graduates go in search for that illustrious first job, stand proud and show us what you're made of!

These guys will get snapped up quick-smart!

Arnotts Limited Edition Bikkie Tin

This is the job we have been itchin' to tell you about. We'll cut to the chase.

Our brief was to design the tin for Arnotts Limited Edition Bikkie Tin that would be sold exclusively through Woolworths. We presented 3 concepts; all illustrated by the 31st team!

1. The Australian Tea Party
A take on tea and bikkies the ultimate combo anytime-of-day
2. Modern Classics
Your most loved Arnotts bikkies illustrated into a repeat pattern,
3. Australian Flora and Fauna
Celebrating aussie icons and Arnotts bikkies

When we present concepts, we cross our fingers and toes hoping the client loves ONE! BUT, in this case, they LOVED ALL THREE. AND, all three have been produced. WTF?!

We are extremely proud of these and hope you like them too. Oh, and did we mention we created the Belly Band and complete POS campaign too - double down S.C.O.R.E!

 

Be Seduced

Packaging has been the theme of quite a few briefs at 31stHQ over the last 3 months and we can finally show off one of the jobs we are chuffed about.

First up, a B.I.G. congrats to the team at Seduce, who are celebrating 20 years of fashion. Wow-wee, this is a HUGE achievement and we are so privledged to share this occasion with you through Be Seduced - a limited edition perfume available instores to commemorate this special occasion.

With all this glorious weather this week we are can't stop thinking of summer. And, the Seduce Summer collections doesn't disappoint. It looks divine, here are our some of our fav's from the lookbook (which we designed too). Want. Must. Have. Pleaseeee?

The perfume and Spring/Summer collection will be hitting Seduce stores soon! Keep an eye out for it.