Innovative Floor Decals

Creative, humorous, eye catching, interactive and sometimes a little unexpected – the use of innovative floor decals are a successful tool for many brands to raise its brand and market awareness, as well as promoting product benefits.

For example, who doesn't imagine going on a holiday when faced with a photo realistic decal of a beach scene on their peak-hour train floor or ski slopes on a bus terminal floor (refer to images below)?

The other great things about decals are they are easily customisable in shape, size, finishes (they can even produce decals that use projections, LED and scents!) and placement areas – which can vary from supermarket aisles, sidewalks, outside store areas, shopping centres, train/bus stations, stairs, escalators... the possibilites are endless!

We at 31ST have created creative decals for our clients in the past, so if you want to know more about decals – we're happy to answer your questions  :-)

Otherwise check out some of our favourite innovative floor decal examples from around the world, that will get you thinking... Enjoy!

Campbell's Real Stock

We've been doing a heck of a lot of work for Campbell's Real Stock over the last 3 months! Recipe cards, sampling stations, promotions, ads...

We'll share more work over the coming posts but for now, here's our latest promotion for the stock-kings with a killer prize (now closed) along with some great work by our creative team at 31stHQ.

Enough from us, Happy Friday and don't forget to follow us on facebook!

Arnotts Limited Edition Bikkie Tin

This is the job we have been itchin' to tell you about. We'll cut to the chase.

Our brief was to design the tin for Arnotts Limited Edition Bikkie Tin that would be sold exclusively through Woolworths. We presented 3 concepts; all illustrated by the 31st team!

1. The Australian Tea Party
A take on tea and bikkies the ultimate combo anytime-of-day
2. Modern Classics
Your most loved Arnotts bikkies illustrated into a repeat pattern,
3. Australian Flora and Fauna
Celebrating aussie icons and Arnotts bikkies

When we present concepts, we cross our fingers and toes hoping the client loves ONE! BUT, in this case, they LOVED ALL THREE. AND, all three have been produced. WTF?!

We are extremely proud of these and hope you like them too. Oh, and did we mention we created the Belly Band and complete POS campaign too - double down S.C.O.R.E!