Lunch Break with Lunch Slices

You know the saying. Take a break, have a Kit Kat. Well that ritual is rife at 31stHQ and even though it may not be a Kit Kat per say, it usually is a sweet of some sort, in the form of chocolate.

Now that summer's callin' we're trading the chocolate for a healthier n' heartier snack... a Lunch Slice. It comes in 4 flavours and tastes great all on its lonesome or with some avo and tomato or whatever tickles your fancy really! Lucky for us, we just so happened to work on this campaign over the last few months. In case you haven't spotted these in the supermarkets, look out for our work* and this flavour (it's the best one).

*31st second's creative work involved the in store activations and point of sale only.

Back to work with Tim Tams

Ahhh, shucks. Who wants to be back at work when we've had 3 days of sleep ins, long coffee breaks, lotsa chit-chats and catching up with good friends over some vino and an ice cold beer. What can make it better is a little Tim Tam. I say little cause summers comin' around and you gotta get that bikini bod in shape and the abs in order. So just one, well... maybe two - at most!

We on the other hand have a hard time stoppin' at one cause we have an endless supply of these yummies at 31stHQ. And, our justification is the dark ones are better for us - aren't they?

Well, that's what we're telling ourselves as we jam out some work for Arnott's Tim Tams, whilst chowing down with a real Tim Tam in the other... We really are thinking, stop at one, stop at one, stop at one... three later... MASSIVE FAIL. But at least we've made the client happy - SCORE!

Campbell's Real Stock

We've been doing a heck of a lot of work for Campbell's Real Stock over the last 3 months! Recipe cards, sampling stations, promotions, ads...

We'll share more work over the coming posts but for now, here's our latest promotion for the stock-kings with a killer prize (now closed) along with some great work by our creative team at 31stHQ.

Enough from us, Happy Friday and don't forget to follow us on facebook!

Tim Tam Timeless

If you've been following us over on Facebook, you would have seen snippets of our work for the Arnott's Tim Tam Timeless promotion. If not, get on over there and LIKE US!

It was a huge year, and we smashed the record of entries by a few thousand - yay US! We attribute the success to our road testing of lots of Tim Tams to get us in the mood before doing concepts. Our pick, is the double coat classic or the chewy caramel, ohhhh yeah. Enough of that - like us, we hardly ever enter promotions. But, here's the proof you CAN win. Look at the smile on the mini cooper winner - ear to ear. So, next time jump online and enter. You could be as happy as this winner.

You'll have to enter next year... For now, you can just enjoy our work.

Arnotts Limited Edition Bikkie Tin

This is the job we have been itchin' to tell you about. We'll cut to the chase.

Our brief was to design the tin for Arnotts Limited Edition Bikkie Tin that would be sold exclusively through Woolworths. We presented 3 concepts; all illustrated by the 31st team!

1. The Australian Tea Party
A take on tea and bikkies the ultimate combo anytime-of-day
2. Modern Classics
Your most loved Arnotts bikkies illustrated into a repeat pattern,
3. Australian Flora and Fauna
Celebrating aussie icons and Arnotts bikkies

When we present concepts, we cross our fingers and toes hoping the client loves ONE! BUT, in this case, they LOVED ALL THREE. AND, all three have been produced. WTF?!

We are extremely proud of these and hope you like them too. Oh, and did we mention we created the Belly Band and complete POS campaign too - double down S.C.O.R.E!