Supermarket Sweep January

Every Monday morning, we gather around our large boardroom table and go through the WIP (work in progress). It's usually a long list - but it's a task that keeps us on top of our deadlines and helps us plan the week ahead.

What you may not know, is that after every WIP we have a presentation called 'supermarket sweeps'. We have a schedule for the whole year, where a staff member is allocated the task of  'sweeping' supermarkets, bottle shops and convenience stores for a week. Their mission - to snap promotions that tickle our fancy, point of sale that strikes a cord or just anything that makes us stop-during-our-shop.

This week's sweep was by Shelley (our account manager working across Bacardi Lion and Campbell Arnotts). Here are a few of the top things that came out of her supermarket week.

Some exciting news

Ahhhh twenty-thirteen has started off with a B.A.N.G!

We have super exciting news to share with you all - we are finalists for Adnews' Small Agency of the Year Awards 2012. Can you believe it?! We are still pinching ourselves. Being only three years old we would never have envisaged being recognised - considering we are such young players in this big advertising pond.

Either way, we are so happy and hope we can take out the big gong come the awards night on 28th February - wish us luck!

 

Innovative Augmented Reality Campaign

We at 31ST HQ love the wonders of technology and all things social media!

Which is why we were excited to come across the Australian Defence Force's 'Mobile Medic' – a highly innovative augmented reality mobile application, where users can interact with medically diagnosable outdoor posters.

'Mobile Medic' was culminated to recruit highly skilled medical students in Australia worthy of a Defence Force University Scholarship.

To find the best of the best, applicants were challenged to interact with posters on university campuses across Australia (using their mobile devices) – to virtually correctly diagnose, identify and treat real medical conditions.

Applicants simply point their iPhone or iPad at a 'Mobile Medic' poster of a patient, view an x-ray overlay, use a stethoscope to listen to the patient's heartbeat and view a virtual ultrasound before diagnosing and suggesting treatment options for the ailment and sharing their results on Facebook.

View the clip below to find out more.

The New Mob in Town

Flashmobs.

You've all seen YouTube clips of the T-Mobile crew with hundreds of participants dancing within the crowded Liverpool Street station in London, the massive Black Eyed Peas crew which featured on Oprah... and many other flashmobs ever since.

Flashmob culture has reached cult status all over the world - but forget your typical dance routines... it seems another form of Flashmob has hit out shores: the No Pants Subway Ride.

Following on from its US predecessor (started by Improv Everywhere, New York in 2002) - it seems the annual January NPSR movement has now reached over 59 cities worldwide, with Sydney celebrating its 5th anniversary last weekend.

Over 1,400 eager participants around Sydney braved their train ride sans pants (or skirts and dresses) with their undies on full show  - much to the amusement of other commuters and our 31ST staff  :-)

Click on this link for more details on the NPSR movement OR if you're game to join in next year, folks... We dare you!

No Pants Subway Ride, Sydney

Hurrah for the long weekend!

What do you have planned for the looong weekend folks?

Well, just in case you were wondering we are completely stoked for the 3-day frenzy. If you're a little lost here are our suggestions!

 Maybe try your hand at some crafts?

Bake your heart out

Go somewhere friggin' exotic

Make breakfast in bed for your loved ones...

Treat yourself to a mani & pedi, men you know you'd like one too. Ladies, I highly recommend the shellac gels - 2 weeks of long lasting chip-free beauties.

Spend time with ya pets. Take them out to the park to cheer them up!

Get some well deserved sleep

And last but not least - GO THE WARRIORS!!!

   

AND make sure you stay SAFE!