31ST Staff Q&A: Annina

Some of you may have noticed that there are a few new faces at 31ST HQ over the 
past year. 

One of these friendly bunch is our Account Manager, Annina. 
A keen surfer girl, Annina originally hails from the exotic Helsinki in Finland. She is our go to girl for clients such as Unilever and AVJennings, whilst being a member of the 31ST Social Committee. With a media background under her belt, Annina is also familiar with the ins and outs of social media. 

Here we've asked Annina a few questions to get to know her better...

1. Describe your tribe:

My Aussie tribe consists of a bunch of lovely friends – no kids, pets or partners to report on at this point in time. The homeland tribe includes my parents and younger brother.

2. An average weekend are spent...

With friends, going to gigs or at the beach surfing

3. All time favourite movie:

Mr. Nobody

4. The most played song on your ipod:

Right now it’s 'Go Don’t Stop' by Mat McHugh (but changes quite frequently)

5. Biggest vice:

Hitting the snooze button on my alarm clock…

6. What superhero ability would you choose:

Teleportation for sure

7. Any secret talents:

I'm fluent in English, Swedish and Finnish

8. Favourite place to eat out:

Japanese or any Asian really – Ms G’s is great

9. Best advice you've been given:

20 years from now you'll be more disappointed by the things you didn't do, than the ones you did do

10. What would you do with your last $20:

Probably spend it on something silly like a new dress or coffees

If you want more inside goss, LIKE US 

3D LED Screen Installation

This interactive installation was pretty hard to miss. A three tiered LED Screen installation in the shape of a big Christmas tree. It was an impressive activation that spanned over each level of Broadway shopping centre.

This massive LED tree sat at the top level whilst every other level had small pop up photobooths with staff actively approaching shoppers to take their photo - all in the name of charity. Once photos were taken staff were directing people to see their picture appear on the tree.

What we like about this campaign is it is activated on all levels - with the top level being the main attraction. The hassle of taking your own photo and sending in via SMS or email is eliminated, making it easier for the consumer. And of course the counter at the top - so simple!

Interactive Outdoor Media for a Cause

What drew us into this campaign is it's execution. Carefully cut and curled paper with a symmetrical design encased under the glass with a big button protruding out of it.

After the paper-perve, we then realised that this campaign was for a good cause, "press cheque or savings and EFTPOS will donate to Vision Australia". You (yes you) without even knowing it have contributed to the Vision Australia in a simple push of a button most probably while buying gifts over the Chrismas period.

What we didn't realise is that these outdoor boards sung hallelujah once you pressed the protruding button - maybe it was our Christmas-buying-cloud-frenzy that made us miss this major detail?!

What do you think, is the message clear?
Would you push the button?
Is the interactive element conveyed?
Should the outdoor button pushing trigger a greater value donation?

 

The New Mob in Town

Flashmobs.

You've all seen YouTube clips of the T-Mobile crew with hundreds of participants dancing within the crowded Liverpool Street station in London, the massive Black Eyed Peas crew which featured on Oprah... and many other flashmobs ever since.

Flashmob culture has reached cult status all over the world - but forget your typical dance routines... it seems another form of Flashmob has hit out shores: the No Pants Subway Ride.

Following on from its US predecessor (started by Improv Everywhere, New York in 2002) - it seems the annual January NPSR movement has now reached over 59 cities worldwide, with Sydney celebrating its 5th anniversary last weekend.

Over 1,400 eager participants around Sydney braved their train ride sans pants (or skirts and dresses) with their undies on full show  - much to the amusement of other commuters and our 31ST staff  :-)

Click on this link for more details on the NPSR movement OR if you're game to join in next year, folks... We dare you!

No Pants Subway Ride, Sydney

Reclaim Your Summer Promo

Want to WIN $7500 from Flight Centre?
Do you need to buy anything to enter? Nope. Nada. Zip.
Can you enter from the comfort of your computer in a matter of seconds? YESSSSS.
Is it still open? YES. Click here.

Great promo, easy to enter and right on brand. Now, go and enter here.
Good luck - fingers crossed everyone!

 

The invisible car

A very clever experiential campaign that gets the major selling point of this product across whilst making a major statement on the street and utilising todays technology. We'd love to see this in real life!



For our lovely email subscribers click here.

Dove Australian Open

That old saying is true, "you've got to be in it to win it...". Unlucky for us at 31STHQ, we aren't allowed to participate in promotions we've worked on BUT you CAN!

The prize is amazeballs; 2 tickets to the Australian Open final, flights, hotel and some spending money - pretty cool huh?! So go on, make our loss your GAIN.

For full details click here.