Wednesday 31 July 2013

Immortal Fans

Sports Club Recife has some of the most passionate fans in Brazil, so what better way to engage these die hard fans then with an integrated campaign that involved helping real patients on transplant list by creating a new reason to donate organs. The campaign engaged with fans via social media where first organ doner cards were given out to fans of the football team via a Facebook App in order to help save the lives of other fans like themselves. Organ donation increased by an incredible 54% in a year. Watch this incredible video to see the extent these fans are willing to go to make sure their organs are donated to Sports Club Recife Fans.





Our lovely email subscribers click here

Tuesday 30 July 2013

From Concept to Cover

See how something goes from concept to cover in the video below. Toby and Pete created the lego-land-esque summer cover for The Huffington Post (commissioned by The Jackie Winter Group) which is incredible.

It's a fast version of how the cover goes from concept with initial sketches to cover - which is created in 3D rendering programs - which takes hours and hours! If you've ever wanted a world created for a advertising campaign, this is one of the techniques to do it.
Our lovely email subscribers click here.

Thursday 25 July 2013

Ads with Purpose by IBM

Sometimes it's the simplest things that make the most impact.

These ideas make us think, 'why hasn't this been done before' moment. They may be simple billboards yet it shows us that a simple curve or fold can change it's purpose - change it's function. Often, we can get caught up using the latest technology or the most expensive stock or lights. But this campaign proves that it's all in the idea - not the fancy add-ons. Cause behind the bells and whistles that's what advertising should do;

- make life better
- make us smile
- make us stop and take note
- make us remember a brand

This campaign ticks all the boxes - great work IBM.




For all our lovely email subscribers click here to view the video.

Monday 22 July 2013

Short Courses at Workshop

At 31ST:HQ every staff member can do one course of their choosing every year. They can choose to brush up on a chosen area or simply gather new skills - because we are all about continued learning. We work in an industry where it's imperative to keep up to date on all facets; trends to gossip to pop culture to hot styles to technology - so short courses are key for us.

We've spied the newest hub for short courses, Workshop - aptly based in the Central Park development. Their amazing space caters for all types of short courses starting from an incredible $20. Choose from cocktail mixing, macrame, stencil art, tattoo illustration, nail art or even honey appreciation. Plus there's even FREE classes. Fancy some yoga or meditation to ease your day? Just pop on over here to book.










Wednesday 17 July 2013

Paper Artist : Bianca Chang

There's something restrained and magical about Bianca Chang's paper works. They are crafted layer upon layer (imagine the hours with that scapel?!) to create these 3D paper works.

Chang's released some new works and we are in love with the shift from her original graphic shape stacks (as seen in this OPSM commercial here) to a more graphic approach with lines and cubes. The works transition from paper art, giving the illusion of print from afar. It's not until you go close up to discover, these slits have been tirelessly cut with master precision.