Innovative Floor Decals

Creative, humorous, eye catching, interactive and sometimes a little unexpected – the use of innovative floor decals are a successful tool for many brands to raise its brand and market awareness, as well as promoting product benefits.

For example, who doesn't imagine going on a holiday when faced with a photo realistic decal of a beach scene on their peak-hour train floor or ski slopes on a bus terminal floor (refer to images below)?

The other great things about decals are they are easily customisable in shape, size, finishes (they can even produce decals that use projections, LED and scents!) and placement areas – which can vary from supermarket aisles, sidewalks, outside store areas, shopping centres, train/bus stations, stairs, escalators... the possibilites are endless!

We at 31ST have created creative decals for our clients in the past, so if you want to know more about decals – we're happy to answer your questions  :-)

Otherwise check out some of our favourite innovative floor decal examples from around the world, that will get you thinking... Enjoy!

Interactive Outdoor Media for a Cause

What drew us into this campaign is it's execution. Carefully cut and curled paper with a symmetrical design encased under the glass with a big button protruding out of it.

After the paper-perve, we then realised that this campaign was for a good cause, "press cheque or savings and EFTPOS will donate to Vision Australia". You (yes you) without even knowing it have contributed to the Vision Australia in a simple push of a button most probably while buying gifts over the Chrismas period.

What we didn't realise is that these outdoor boards sung hallelujah once you pressed the protruding button - maybe it was our Christmas-buying-cloud-frenzy that made us miss this major detail?!

What do you think, is the message clear?
Would you push the button?
Is the interactive element conveyed?
Should the outdoor button pushing trigger a greater value donation?