We had the pleasure of working on the promotion for the overarching "Truly Madly Tim Tam" Campaign. Did you catch the massive Tree in Martin Place where Tim Tams grew magically for us to take, share n' eat - crazee, hey?! We loved how this campaign grew out of one consumer's facebook post - show's ideas can come from anyone and anywhere.
Our idea was to extend upon this idea and whoa-la the "Win a Wish" promotion was born. Thousands of prizes to be won, that lived in this magical tree. Prizes ranged from a year's worth of Tim Tams to iPad 3's, movie tickets, cars and holidays - something for absolutely everyone.
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