A Guide on Running Instagram Promotions - Part 1

So are you thinking of running an Instagram Promotion?

It's easier than you think, here's our how to guide on running an Instagram Promotion.

1. Promotion mechanics
Keep it simple! This is the golden rule of any promotion, especially on social media. Too many steps = complication = low entries. Make the promotion mechanic entry easy - the golden rule of any promotion. We recommend a simple hashtag and instagram tag to enter (@username), take a photo about something or the most liked photo wins.

2. Hashtag
Create a hashtag so that you can keep on top of all entries. Use a hashtag that isn't used regularly like #foodstagram or #igersydney. Make your hashtag specific like #31STSECONDcomp. That way you won't be caught up in other commonly used hashtags.

3. Big Prize Pool
The more prizes available means the more chance of winning. If possible offer one major prize or more if budget permits! Then entice more entries by offering a pool of secondary prizes. We all like to think we may win... More prizes = more entries = more noise on social media = more opportunity to WIN!

4. Announce your winner on Instagram
Don't leave people in the dark, win or loose - everyone wants to know that someone did win! Do a shout out and tag the winners. Better yet notify your winners on Instagram, why not?!