Wednesday 11 September 2013

Dare to be tender

Milka, the famous chocolate brand, has used a simple product change to create a truly engaging experience for consumers. Milka has developed a new campaign that allows consumers to experience their brand message of 'Dare to be tender'. We all know the best piece of chocolate is the last one so whenever somebody brought a Milka product, one piece of the chocolate was missing. In the package there was a unique code where the people could then send the missing piece to themselves or to somebody they care about, with a personal, 'tender' message to go with the gift. Cute idea right?
Check out the video below
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