Ads with Purpose by IBM

Sometimes it's the simplest things that make the most impact.

These ideas make us think, 'why hasn't this been done before' moment. They may be simple billboards yet it shows us that a simple curve or fold can change it's purpose - change it's function. Often, we can get caught up using the latest technology or the most expensive stock or lights. But this campaign proves that it's all in the idea - not the fancy add-ons. Cause behind the bells and whistles that's what advertising should do;

- make life better
- make us smile
- make us stop and take note
- make us remember a brand

This campaign ticks all the boxes - great work IBM.

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