Wednesday 31 July 2013

Immortal Fans

Sports Club Recife has some of the most passionate fans in Brazil, so what better way to engage these die hard fans then with an integrated campaign that involved helping real patients on transplant list by creating a new reason to donate organs. The campaign engaged with fans via social media where first organ doner cards were given out to fans of the football team via a Facebook App in order to help save the lives of other fans like themselves. Organ donation increased by an incredible 54% in a year. Watch this incredible video to see the extent these fans are willing to go to make sure their organs are donated to Sports Club Recife Fans.





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