Jealous Sweets and How To Make a Simple Die Cut Effective

How super sweet is this packaging from British based company Jealous Sweets?

Granted they've used a few special treatments (that's making ohhh and ahhh); notably...

1. Raised Black Ink - on the word 'jealous' that adds a three dimensional effect.
2. Gold Foil - on the word 'sweets' which gives this product a feeling of premiumness - who doesn't like a good foil, especially on white!
3. Die Cut - it's not a complex one, but a well thought-out die cut. It add's a pop of colour from the patterned box underneath.

The last treatment is a big one and for us creates the most impact. The secret is in the simple diecut diamond, and the design of the packaging. A sleeve over a graphic and colourful box holding product. So simple, so sweet. Oh, and it helps to distinguish different SKUs. Clever stuff.