Wednesday 28 August 2013

Put on a SMILE

How's this for an interactive animation... Coca-Cola is spreading smiles and happiness around the world with their creation of a Wearable Movie. Each frame of the film was printed onto t-shirts and sent around the world to individuals who help make the world a happier place. In return every person was asked to 'put on a smile' and take a picture wearing the T-shirt, which represented one frame in the movie. The smile spread around the world and people interacted through Facebook to 'claim their own frame' and become apart of the Wearable Movie about two friends who wanted to make a pair of lips smile. Check out this clip to see how it all came together

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