Branding Trends: #4 Variety

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TREND #2 VARIETY

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Brands must be able to reach out to their target audience and a simple logo just doesn't cut it these days. You need to have a strong personality, strong point of view. And a point of difference to cut through to your audience and rush past those pesky competitors.

With so much communication out there your audience is overwhelmed with so much, well... stuff. What they do remember is something funny, a certain colour, something innovative or clever, the way something is packaged. Create a suite of brand elements that work together to make your brand visually attractive and highly recognisable.

Go beyond that brand logo and you'll get a brand that really sings.